"Will you chose to look deeper and see how far the rabbit hole goes ,or will you return to your safe bland world and continue to merlely excist? The unpaven road is rougher but the paved road can lull you into a sense of sleepieness and drive you off the road....Decide!"

"Of course you don't know. You don't know because only I know. If you knew and I didn't know, then you'd be teaching me instead of me teaching you - and for a student to be teaching his teacher is presumptuous and rude. Do I make myself clear?" - Mr. Turkentine (David Battley)
- What makes this quote interesting is that it is given by a character that had little to no involvement in the actual plot of the film. However, it is exactly the type of whimsy that this film was famous for, drawing your attention in many multiple directions to make the story seem bigger than it really was."

"There is no life I know to compare with pure imagination." - Willy Wonka (Gene Wilder)
- Wilder's role in the film was that of pure genius, perhaps even trumping that of his performance in Young Frankenstein. While singing this line and watching the children revel in the wonders of his edible candy room, Wonka passes on a bit of wisdom, reminding us all that we don't have to accept only the things in life that are placed before our eyes. Instead, we should dare to dream and make our dreams come true.

*We are the music makers... and we are the dreamers of dreams." - Willy Wonka (Gene Wilder)
- Another great deliver by Wilder, as he calmly reminds Veruca of the same lesson he attempted to teach her with the quote above. With his calm tone of voice, Wonka reminds us that the other personality shifts he undertakes are simply part of the ruse he is trying to pass off.

"The suspense is terrible... I hope it'll last." - Willy Wonka (Gene Wilder)
- At the point this line is delivered, it is the first hint that Wonka is teetering on the brink of madness, and that he enjoys every minute of it. However, you need to remember that his ultimate goal was to find an heir for his factory, and there had to be a certain amount of glee with having eliminated one unworthy candidate so early.-Gene Wilder Willy Wonka